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Task GroupsTourism & CommunicationChair - Mr Ralph Gregson MBEThe Tourism & Communications Task Group was re-formed in January 2004 under the Chairmanship of Ralph Gregson MBE. who represents the Borough's Civic Societies on the Sefton Coast Partnership Board. The membership of the Tourism & Communications Task Group is reasonably wide spread and includes representatives from Sefton Council Planning Dept., Sefton Council Tourism Dept., Sefton Council Coastal Defence Section., English Nature., The National Trust., R.S.P.B., and Sefton Council Coast & Countryside Service.
Contact Person: Andrew Hall Tourism Terms of Reference:- Promote co-ordinated land management on the Sefton Coast to maximise the opportunities for Sustainable Tourism. - Establish a co-ordinated Database of existing Visitor Centres, potential additional Visitor Centres and opportunities and ambitions for enhancement. - Encourage and establish professional Interpretation at each Visitor Centre - Co-ordinate awareness of Sefton Coastal facilities and to market these facilities through established agencies. - Establish appropriate liaison procedures with similar Partnerships, particularly within the Merseyside context. - Deliver annual reports to the Partnership Board and to other appropriate Agencies. - Maximise appropriate external funding opportunities. First Steps/Actions: - Establish, with the Sefton Coastal Strategy Unit, a schedule of land ownership and tenancies within the Sefton Coastal Area governed by the Sefton Coast Partnership. - Establish through a questionnaire to Land Owners/Tenants their existing and potential Visitor Facilities and opportunities. - Work with the Access Task Force on improving access to the Sefton Coast. - Establish appropriate links with outside Funding Agencies. - Establish a Marketing Strategy to support Sustainable Tourism. Communication Terms of Refernce:Overview/Background:No budget or substantial personnel support Range of publics/targets: a) Partnership members; statutory bodies/governmental organisations; MPs/MEPs/councillors; local opinion formers; planners/strategists; scientific communities/researchers; academic/education (universities, colleges, schools); environmental groups/committed local volunteers and supporters. b) Tourists/visitors, walkers, birdwatchers etc); local/regional residents; general public. Current communications:
First priority and Action
Secondary priorities and Action 1. Work with other bodies (who have access to funding) to create greater general awareness to all audiences of the unique leisure/general interest/nature feature facilities available. Reach and inform local population, visitors and tourists so they become word-of-mouth "ambassadors" for the coast Methods and Ideas to reach/influence our (b) audience e.g. visitors/general public etc Note: these can only be implemented with properly-financed administrative support plus a substantial expenditure budget. Therefore the role of the Partnership will be limited to encouraging and working together with others (significantly Sefton Council - Leisure Services; Technical Services; Tourism & Economic Development; Pier; English Nature; National Trust;RSPB; Environment Agency) who have the necessary resource to examine/action these ideas. a) Editorial news coverage in local/regional media. Negotiate regular topical features (e.g. maps of walks; what to see season by season; unique flora/fauna; anniversaries of key dates/events/campaign days; National Heritage weeks; Visiter Coastal Kids Club; local history connections (library resource); petrified forest/footprints in the sand; spot these birds etc. (Already presented to Southport Visiter Series as a concept) b) Identify opportunities and establish public information/interpretation boards/leaflets at key sites. e.g. Pier, EcoCentre; road entrances to beach (portable signs securely stored at night inside the pay booths?); Park and Ride; Pontins; Pleasureland; Ocean Plaza; local hotels; Jubilee Trail; coastal landowners (golf clubs); council and private leisure/arts centres etc. c) More posters (informative re walks) at rail stations, financed by Arriva. d) Leaflet inserts into Sefton council mailings to residents. Issue leaflets. Creative ideas: Beachy Scrambles (Ann Worsley). Coastal Footpaths leaflet being prepared. e) More educational packs for schools (using existing Green envelope mailing) f) Standard informative artwork in appropriate sizes for "free" advertisements in existing publications Current developments/opportunities Ocean Plaza; Quality of Coast Towns work; Mersey Waterfront; Discovery Centre/Lido progress; Crosby. SUMMARY The Sefton Coast Partnership's role in this area of activity is to act as a communications catalyst/forum to bring together and share knowledge with others to reach specialist and wider audiences of all kinds.
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07 MAY 2010
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